Denise M. Spencer
I am a Chicago-based public relations and engagement marketing professional with the heart and mind of a journalist.
I am a public relations professional with an employment portfolio comprising agencies Burrell Communications Group, Global 360 Marketing, Danielle Ashley Group and E. Morris Communicatioins. My coporate experience includes Equity Office Properties Trust and Johnson Publishing Company.
I have conseptualized and executed public relations and promotional campaigns for Walgreens, Quaker Oats, Illinois Lottery, Blue Cross Blue Shield of Illinois, HBO, Western Union, General Motors... oh who am I kidding? There are way too many to fully mention here! The truth is I am a public relations professional who can deliver earned media for any project. My background as a journalist has afforded me the insight to formulate the kind of compelling stories that inspire editors and producers to publish for the audiences.
I provide all necessay documents - strategic plan, press releases, pitches, media alerts, talking points, backgrounds, fact sheets - to drive a PR project from concept to coverage.
Environmental scientist and YWLCS graduate, talks to Good Day Chicago about her participation on STEM panel. (See case study)
Finding a compelling story in every project is what sets me apart
Talks about his new book "Guidelines for a Master" on ABC7's Windy City Live.
(See case study)
I have a knack for conceptualizing PR strategies that will ultimately yield interviews and create that all-important buzz. And my lists of local and national media contacts (broadcast, print, digital), are golden.